I'm a little pissed

I'm completely appalled that DOVE and AXE are owned by the same corporation. As a firm believer that advertising negatively affects body image, especially for women, I thought Dove's campaign for real beauty was revolutionary. Now I am disappointed and no longer applaud that campaign. Considering I watched the Bom Chicka Wah Wah video with my jaw dropped, I couldn't believe that DOVE company could advocate such oppossing ideas. The fact that the company allows this ruins the campaign for real beauty for me. The BCWW campaign furthers the stereotype that a woman is either a highly sexualized wild seductress or a frail, domesticated wife who has ironing on the brain. It promotes a thought that there is no such thing as a wife who does more than just chores, one who can still be sexual and respectable.